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@JennSandercock to get a bit theoretical on it... there's two stages to backing a KS project. stage 1 is "oh, this is cool!". stage 2 is figuring out if it is the thing you thought/details/if you can afford it/what rewards you want to get/whatever.Permalink Look on archive.org
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@JennSandercock Once people have passed stage 1, they're motivated enough to dig in for the details. But you've got to make those immediate hooks as obvious as possible.Permalink Look on archive.org
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@JennSandercock I am sure I am telling you stuff you already know, though!Permalink Look on archive.org
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@JennSandercock (happy to give feedback on a preview if that's helpful)Look on archive.org