-
been trying to remember this hipster minimal all-black clothing & lifestyle subscription service... it's LOT 2046 lot2046.com/
-
and like, you can see that as a rip-off, if you like, this is all about increasing margins... but honestly it's not like you derive more value from UV spot printing on the box that your deodorant stick comes in.
-
it's this fascinating place where success comes from thinking very systematically about engineering, processes & costs... and also very creatively about perception, branding and user experience. (i am comparing this to making videogames, that is what i am doing)
-
oh wow, i'm really rabbitholing on this. anyway, here is another product by the designer behind LOT (Vadik Marmeladov). it a a water cooler called "Monolith" apasproducts.com/
-
ah, wait, apologies, i misread something. Monolith is by Vova Alekseev, in partnership with the incubator Vadik Marmeladov runs in Shenzen. medium.com/ruki-founder-s-journal/apas-67835452c2e1
-
it turns out the place to understand this brand is... their weekly Twitch streams? (and a further twisting of the rabbithole: they only follow one person on Twitch, and it is DrDisRespect, the Plunkbat streamer who was briefly banned last year)