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been trying to remember this hipster minimal all-black clothing & lifestyle subscription service... it's LOT 2046 lot2046.com/Look on archive.org
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which is interesting in itself... but the thing i wanna call out is that this is a very designed, very minimal website: and the button style they picked to go with that is "bootstrap default", not black. bootstrap is brutalism now!Permalink Look on archive.org
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"value engineering" sounds so boring, and so isn't. all the branding on the toiletries is done with the inkjet printers they use for best before dates. incredibly cheap, and unique per item. so instead of a shiny label there's the subscriber's name & cryptic microcopy.Permalink Look on archive.org
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and like, you can see that as a rip-off, if you like, this is all about increasing margins... but honestly it's not like you derive more value from UV spot printing on the box that your deodorant stick comes in.Permalink Look on archive.org
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it's this fascinating place where success comes from thinking very systematically about engineering, processes & costs... and also very creatively about perception, branding and user experience. (i am comparing this to making videogames, that is what i am doing)Permalink Look on archive.org
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oh wow, i'm really rabbitholing on this. anyway, here is another product by the designer behind LOT (Vadik Marmeladov). it a a water cooler called "Monolith" apasproducts.com/Permalink Look on archive.org
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ah, wait, apologies, i misread something. Monolith is by Vova Alekseev, in partnership with the incubator Vadik Marmeladov runs in Shenzen. medium.com/ruki-founder-s-journal/apas-67835452c2e1Permalink Look on archive.org
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it turns out the place to understand this brand is... their weekly Twitch streams? (and a further twisting of the rabbithole: they only follow one person on Twitch, and it is DrDisRespect, the Plunkbat streamer who was briefly banned last year)Permalink Look on archive.org