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I want to read the @emshort blog post talking about the experience of using the Netflix "Branch Manager" interactive TV authoring tool. www-wired-com.cdn.ampproject.org/v/s/www.wired.com/story/black-mirror-bandersnatch-interactive-episode/amp?amp_js_v=a2&_gsa=1&usqp=mq331AQECAFYAQ%3D%3D#referrer=https%3A%2F%2Fwww.google.com&_tf=From%20%251%24s&share=https%3A%2F%2Fwww.wired.com%2Fstory%2Fblack-mirror-bandersnatch-interactive-episode%2F
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I assumed it was pure CYOA, based on 10 minutes with "Puss In Boots" earlier this year. But this says it has some state tracking (ie variables)? I am delighted to see some subtlety in the models of IF they're using.
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(of course, the problem is you still just have a shitton of expensive TV-quality footage for every permutation you open up... maybe in future a show will do procedurally generated CG footage for different permutations)