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@furkle_ @johnnemann this is helpful! it's like the rule of thumb in boardgames that your RRP should be at least 4x COGS. a magic number that makes sense and is easy to internalise once you've spent several years absorbing the right contexts for it.
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@furkle_ @johnnemann not that i'm planning on spending approximately $100m making, distributing & promoting a quirky mid-budget film. but you never know.