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On the one hand, I make a point to say "player" rather than "user", and I think this is important… On the other, as Olia Lialina outlines here, this attitude embeds a sense that the user ideally does not notice and has no agency over the software contemporary-home-computing.org/turing-complete-user/ @femkesvs/1281329048678006784
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which, y'know, is probably the place that Uber wants to be. but it might not be the place that you want to be.
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i guess the larger lesson here is humility. designing a user experience to help people solve problems, but accepting that some of those people are going to use it to solve problems you haven't considered, and in ways you didn't plan for - and that that's a good thing.