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@Ninfa_dp it's about solving problemsPermalink Look on archive.org
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@Ninfa_dp (what are the problems? that's creative direction defining the pillars + generally understanding the problem space, market, team skills, budget, etc etc etc)Permalink Look on archive.org
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@Ninfa_dp who decides if the problems were solved? idk, it's usually pretty apparent to everyone involved. critics? i think criticism should start with "what was this work trying to?" and then assess it based on how well it achieved that (and how clear those aims are from the final thing)Look on archive.org
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@Ninfa_dp i don't like "fun" because it's a Rorschach test. so many kinds of fun, it's a vague brief that can just lead to different people pulling in different directions as the project goes on. i have been there before! (and it wasn't a fun experience)Permalink Look on archive.org