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there's a kind of magic trick that games, especially F2P games, pull off, where you get invested in a fictional and meaningless value system, and so invested that you will spend lots of money and time to improve your standing within it
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i'm fascinated by exactly that flip, that point where you as a player decide that the game has meaning (of course i am, i just left a job as a designer of F2P games, trying to understand how they worked & coming up with concepts for them)
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but that Square Enix letter, like a lot of tech exec Metaverse NFT bullshit, i think it reveals a fundamental mistrust of magic. they just don't quite believe that players will believe. they think there needs to be real gold as well as fairy gold.
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(the Squeenix letter: hd.square-enix.com/eng/news/2022/html/a_new_years_letter_from_the_president_2.html)
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gacha games are just gambling, except when you lose, you lose real money and when you win, you win bullshit. it's the game designer's job to make you care about the bullshit.
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an incomplete list of things you might care about in a game: - fancying a fictional character - a sense of progress - outsmarting/outperforming a fellow player - understanding a new thing - a sense of obligation to a fellow player - sunk cost fallacy/loss aversion
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can't believe i missed off the all time best thing to care about in a videogame: - the thing you can't yet have, but might eventually