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@jonty Niantic did not do this but it was for a more reasonable reason (a lot of projects were working on external IP, so for example you'd still see some references to holoholo to mean Pokemon Go) (also the actual names for projects would get decided quite late before release)
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@jonty the flipside to this is that I now have a company named after the codename for a project I run a real risk of not replacing
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@jonty see also "Untitled Goose Game"