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bad April Fools content : pretending your brand is going to pivot into doing something fun but uncharacteristic good April Fools content : making and releasing a fun little thing that is uncharacteristic for your brand
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if you make a brown videogame full of guns, then don't joke about making a romance game. _make_ a romance game.
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good content today : Among Us horsies, A Short Hike 99 look we know it's gonna be a bit crap and jam-quality, that's fine, it feels good to be let into the process a bit. to be on the inside of the joke.