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people talk about how bad Twitter replies are, but my new pet theory is that they are fine if you accept that people just like to talk about the things they like to talk about, and are only using your tweets as a prompt to do just that.
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which is the case in regular conversation, except usually you already like/have some social tie/find interesting the person you're having a conversation with. conversations meander, it's just a chain of "oh, that reminds me", not a well structured argument.
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and forums (remember forums) had exactly this, endless policing about being off topic or derailing a thread. except here... there are no forum police. and reply chains can branch any which way (which is the better model anyway).
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there's a whole thing about how Twitter is, sometimes and in some ways, a verbal medium, not a written one (even stronger arguement to be had about even more real time messaging, like IMs) @hoskingc/1564898557336776704
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[quietly proud, in a meta way, that I resisted the urge to start this whole thread off as a quote tweet of a barely related thread]