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@pixelswithin yeah, for B2B it's different. i guess this speaks to my values, for me "the coolest shit you can think of" is all about the impact it has. and i come from videogames, so i start from making things people use out of joy, rather than thinking from a value-cost perspective.
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@pixelswithin like, obv people do get value from playing videogames, but that's not how you think about it when you decide to spend money on them, and not really how you think when you sit down to design one.