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just realised that one reason it has been so hard to muster concerted action on climate change is because the situation has messed up problem-solution ordering (mainly the problem is vested interests purposefully trying to delay action, to be clear, but also a little bit this)
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here's more on problem-solution ordering. basically it's that people understand stuff better if they encounter the problem (eg a locked door) before receiving the solution (eg a magic key). big game design principle! mkremins.github.io/blog/doors-headaches-intellectual-need/