v21’s avatarv21’s Twitter Archive—№ 31,416

  1. analytics companies use interest in games as gender signals. then you try to use those analytics to discover % of women visiting Steam.
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    1. …in reply to @v21
      relatedly: I heard once a large games magazine manipulates [presentation of] their demographic stats to downplay their female readership
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      1. …in reply to @v21
        ads are more valuable if they're more precisely targeted at demographic groups
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