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really good deconstruction of Uber's economics webcache.googleusercontent.com/search?q=cache:Gh1bBHDFqiMJ:https://ftalphaville.ft.com/2016/12/01/2180647/the-taxi-unicorns-new-clothes/+&cd=1&hl=en&ct=clnk&gl=ukLook on archive.org
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