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on youtube recently i have seen two really good adverts for mobile games. i'm surprised!
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the first was a game about singing animals? you place them around a garden and they sing little loops. the song built up pretty satisfyingly
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(it was like a Lucky Frame game, but with exactly mobile social game aesthetics. like actually slightly retro mobile social game aesthetics)
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the second was a strategy game. a wave of enemies advanced on a formation of other enemies. they shot arrows at each other and died in ranks
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it was immediately comprehensible (as someone who has played those games before, ever). that's all that happened. single static shot.
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(the tension was: will the advancing wave be enough? it was good narrative tension)