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impact of algorithms on culture: YT's recommendation system penalizes creators if they leave a few weeks between uploads
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so youtubers upload daily (as per polygon.com/2017/2/21/14683942/pewdiepie-controversy-youtube-drama). with minimal staff & putting out ~1hr of edited video in every 24...
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you end up with popular channels being largely personality-based, responding naturally to existing content (videogames, makeup, etc)...
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eventually ending up with articles like this theguardian.com/culture/2017/feb/24/zoe-sugg-zoella-the-vlogger-blamed-for-declining-teenage-literacy?CMP=twt_gu treating it as a problem with "kids today". ah well.
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this isn't the only way to "do Youtube" - but it's the easiest, and most rewarded, so no surprise it's the biggest
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also, as i've said before, the best way to think about YT is via parasocial friendships and by analogy to drivetime radio
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which, yeah, i think there is something there about late capitalism and loneliness- but this is also part of a continuum stretching WAY back
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like... this is the point of _brands_, even, to substitute an emotional connection to a fiction to real human contact & trust.
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related thread: @zeynep/836252979753811970
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remembering this bit from Roshonara Choudhry's police interview, after she stabbed her MP theguardian.com/uk/2010/nov/03/roshonara-choudhry-police-interview