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I totally missed this, despite seeing the ads constantly, and it being entirely my shit gamasutra.com/view/news/293928/How_Episode_became_the_worlds_biggest_interactive_fiction_platform.php
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Things I like: -things being a success catering for traditionally neglected audiences in games -tools for novices ...
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-interesting experiments in interactive fiction -small scale creators getting paid -knowingly cheesy plotlines This has everything.
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80 person studio. User created stories about kissing boys. That's yer mainstream games industry, right there.
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and, of course, @emshort wrote about this a week before i saw it emshort.blog/2017/03/13/choices-episode/