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@simonwaserman I view honesty as a thing that friendship can earn you. Do they like you? Do they trust you?
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@simonwaserman Honest feedback is hard and valuable and risky, and it can take closeness to be worth making the effort.
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@simonwaserman But still: "this is terrible" is also not good. What can you do with that? What are they trying to achieve, and why aren't they?
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@simonwaserman (or, often: what are they trying to achieve and why won't it make any money)