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@JamesWallis i think (looking at the page) that it's morally fine? they're not claiming to have invented Jenga or the base rules they're building on, and they're not undercutting Jenga, or selling to people who'd otherwise buy Jenga (in fact, this'll lead to more people buying Jenga)
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@JamesWallis (it'd be better if they explicitly gave credit to Jenga, but i can easily imagine the legal advice that would lead to them not doing that)